3D Logo Design and it’s Psychological Relations with Colors
There is logical science behind colours as it play most significant role in establishing brands in the market. 3D Logo is considered as first thing while recognising branded Logos colour and its design always leave deep impression in the mind of the customers.If one can understand customer’s mind-set and their connections with the colours then it becomes very important while creating a design brand.Different colours stimulates different psychological responses that influence consumer behaviour. People make a subconscious judgement about a product in less than 90 seconds of viewing its colour. According to research, 85% says it is because of colour that they tend to get attracted towards it and purchase it.Whenever people buy any product they tend to get initially attracted to its colour than later on gets attracted to its texture and smell or sound. Colour increases its comprehensions,learning and reading impact. Whenever we are creating 3D logos it should be appealing to its target audience,match design brand and its personality and must be related to company’s product and should be different from competitors.There are 3 primary colours Red, blue and yellow and secondary colours-Orange ,green and purple.
Red :-Its associated with the effects of fire and sun, stimulate senses and increases heart rate ,liveliness and desire.Generally used by restaurants and used for impulsive shoppers .It gives strong emotional feeling and creates feeling of passion and intensity.
Yellow:-Its associated with feeling of optimism and hope ,increases cheerfulness and reduces tension and tiredness,stimulate nervous system.Generally it grabs attention of window shoppers and reflects clarity
Blue: – It reflects feeling of calmness,confidence,power and success.Used more off in logos and extensively used in government and medical companies.
Orange:-It’s made of both the colours red and yellow .Generates feeling of youthfulness,fun and approachability,cheeriness and warm enthusiasm
Green:- Generally used for organic and natural food. Shows feeling of health, freshness and success
Purple:-Generally reflects feeling of royalty,creativity and royalness, sophistication and costliness
Black is a colour with a split personality. It reflects different feeling at a same time like it showsauthority and sophistication, but on the other hand it is associated with evil and death. It shows momentousness and brashness and also looks typical.
White is generally associated with clarity, spotlessness, easiness and naturalness. In practical terms, a white logo will always need to stand in a coloured field to make it show up on a white background.
Brown has masculine implications and is often used for products associated with rural life, earthiness and subtle richness
Pink can be fun and flirty. Related to femininity and innocence