October 31, 2017

    In AEC industry, 3d visualisation plays a valuable role and serves as driving force for architectural design and marketing. So it becomes mandatory for architects for to update themselves with the latest technology and come up with creative ideas for building design and construction. Whenever there is a question about building up architectural projects, 3d visualisation and rendering play important role in conceptualisation and presentation. So that proper goal can be easily communicated to client’s regarding architectural project and this will gradually reduce time, energy and unnecessary delays in the project.



    3D realistic visualisation is all about making a 3d dimensional architectural structure on the computer before it gets constructed in the real world. Architectural visualisation is basically used by designers, architects, interior designer or landscape designer to understand their project and to see their all points before real construction takes place. With the help of these multifaceted services, architectural visualisation has developed in leaps and bounds which got quite a famous because of its technical sanctions, presentation purpose for clients, bankers and also considered as the main source of promotional activity for any projects.In this, computer generated model are created with as much as a realistic approach along with other supplements like cars, people, trees etc. This photo realistic rendering is created with the proper amount of lighting, shading, textures etc. so that more of the real world like image can be created.But in this type of visualisation, designer carefully understands a project and tries to reproduce it with more realism with help of another medium.



    Biggest advantages of this type of realistic visualisations are that clients can never get misunderstood about the project.A client always gets almost perfect idea about an architectural model with fewer chances of getting confused.In this type of realistic visualisation, proper communication can be easily expressed. Thus impress aspect comes later when everything almost all points gets laid out beforehand.



    However, on other hands, non -photo realistic visualisation or artistic visualisation is those type of visualisation where artist are given freedom for their creation and they have command over the type of architectural design model should look like.Cell shaded animation are the best example of this type of non-photo realistic visualisation. In this major goal is always to impress with their creative styles and attractive styles.

    Thus among both the styles, a combination of them where the realistic model gets mixed up with artistic visualisation is the optimum solution for any projects .Also equally important is to ask clients about their expectation, needs, choices so that best and efficient work can be presented to them.


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