LOGO DESIGN TIPS
Logo design requires very important skills right from design skills, creative theory and skillful application.Logo designers are in high demand, and it’s for good reason — a logo is often a company’s first impression, one that can impact a customer’s brand perception, purchase decisions and overall attitude toward a product.
KNOW YOUR COMPETITOR
When you start searching for logo design, make sure to know your target audiences and their preferences.Your client should be able to provide some information about their competitors to get you started.Those logo which stands out differently from others are the ones which think differently.Compare all available logos in the market .this will help you and your client by playing on familiar visual associations.
Strategy becomes one of most important part of branding.This usually depends on project and how well project is executed.By before all this ,starts process of questioning .As by asking proper question , efficient and customer centric strategy will be defined out. Fore.g. few important questions like which type of customers should we target? Why are we here?; What do we do, and how do we do it?; What makes us different?; Who are we here for?; What do we value the most?; and finally, What’s our personality?
BE FLEXIBLE:– always stay flexible in making logo design and go for editing work wherever required.Also equally important is to put your ego aside and take feedback from others also.As logo design being a team work, do pay respect to team members and finalize logo design efficiently. Keep this in mind as you develop your logo design: stay versatile and flexible, and consider how the logo interacts with the rest of the brand experience, from packaging to tone of voice.