Always go for shorter video- It’s always advisable to go for shorter video explainers instead of longer ones as researchers have proved that duration of videos decides about interest levels among audiences. It has proved that only those videos which are less than 1 minute tend to attract and retain more audiences as compared to those which are of long duration.
Make it clear and precise
Video explainers should always be scripted with clear and straight away directly pointing to the focused goal. Business ideas should be made directly clear to the audiences so that they don’t get bored because of lengthy and unfocused video explainers. Also many times it becomes an utter mess when all details about the company are shared through single minute videos. Only include that stuff about products or services which are most relevant and highly important for targeted audiences. Don’t worry about explaining all details about the products or services in one go.Those customers who are genuinely interested in your products or services will bind to come back for further discussions.
Understand audiences and their interest areas
It’s highly advisable to initially understand audiences and their interest fields so that your products or services provide solution to audiences through such video explainer. This will help audiences in building a trustworthy relationship with your products or services. Only those videos which talk about their own brands and their achievements end up in losing customers interest levels.Only when there is an association between the brand and its related solution then it helps in increasing customer strength .And thereby making their long lasting relationship with respective services or products of your company.
Basic script structure is always based on 2WS and how
Video explainer videos should be based on 2ws- why, what and how
What- What is one of the prime targeted question which helps in engaging audiences. ‘What’describes problem of audiences which gets solved after watching your animated videos
Why –There are many players in the markets. But why your services are far superior from those gets solved in this section. Why your customers should choose you instead of others.
How- This is also one of the important parts of video explainer which shows one’s customers problem gets detected then how will show the solution path to this which can be explained simply and directly.And thus this helps in gaining audience’s attention .So don’t use overrated high-end informative explainers which ends up making audiences bored and annoyed.
The final step is all about making customers aware of a further procedure like a call to action.there should never be numerous call to action as this may make audiences inattentive and baffled.Instead, go for a clear call to action either sharing videos on social sites or downloading e-books.
At C-Design we don’t do run-of-the-mill work but instead of this brings out amazing and unique video explainer with a touch of eloquent visual appeal.