How 3D Technologies Help Global Industries

Have you ever pondered how 3D technologies enhance different sectors? Picture the task of crafting an animation by meticulously sketching each character for every scene by hand. Or perhaps constructing an intricate model of a structure using cardboard? What if you could insert a fictional character into your advertisement right alongside the actors, utilizing costumes or clever camera techniques?
While this might seem strange by today’s standards, all these tasks and countless others were previously accomplished through manual labor or various other methods. Everything shifted dramatically with the arrival of 3D technologies, which began to simplify and enrich experiences for everyone.
In this article, we’ll explore how 3D technologies bolster various industries. You will gain insights into their significance and future trajectory. So, let’s dive straight into the discussion!

3D Technologies in Gaming

One of the sectors most transformed by 3D technologies is the gaming industry. It has experienced tremendous growth over the past decade, thanks to the introduction of next-generation rendering techniques and stunning visual effects. This progress is largely driven by the swift advancement in graphics cards, processors, and related hardware. Today’s gaming consoles enable players to immerse themselves in a realm of lifelike adventures from the comfort of their living rooms.

What 3D technologies are contemporary 3D artists and game developers utilizing in crafting today’s games?

Motion Tracking

A prevalent technology is motion tracking, also known as motion capture. This involves recording the motions of human performers or objects, facilitating the creation of lifelike movements for characters and 3D entities within video games. Motion capture technology has simplified the development of authentic movements that blend seamlessly into photorealistic settings and scenes. By employing versatile and precise motion capture software, 3D artists can establish remarkably swift animation workflows in the gaming sector. Game animators depend on motion tracking to generate substantial amounts of animation data, leading to significant cost savings and minimizing the necessary post-production time compared to traditional hand animation, which is a slower method and less accurate than utilizing tracked 3D data.

How does motion tracking function?

It utilizes specialized cameras that monitor the movements of actors or objects via motion tracking markers. These cameras relay the collected data to a computer, where motion capture software constructs a virtual skeleton for each actor/object, which can mimic the actor/object in real time. Once the desired performance is achieved, characters can be animated over this skeleton, either during post-production or in real-time.

VR and AR

Virtual reality (VR) and augmented reality (AR) 3D technologies offer players an entirely immersive gaming experience. With these innovations, you genuinely become part of the action. VR and AR games allow interaction with any 3D object. Specialized headsets, sensors, and other devices are continuously being enhanced with each new generation of games.

3D Scanning in Games

Through 3D scanning, video games can now feature more lifelike models and environments. Current 3D gaming hardware can process an immense number of polygons in a scene, achieving 30 to 60 full HD frames per second. The trend indicates that these capabilities will only improve further in the near future.
Achieving top-notch graphic quality in video games isn’t solely dependent on having the best hardware for rendering. Initially, high-quality content is essential, and this is where 3D scanning plays a crucial role. This method enables 3D game artists to capture real-world objects and replicate them as digital 3D models, potentially saving time and effort compared to the traditional manual sculpting and painting of each model. As we all know, a great game comprises numerous intricate models within each scene. Various forms of 3D scanning exist; for instance, through 3D facial and body scanning, artists can easily create human faces and bodies.

Unreal Engine 5

The recently unveiled PS5 Unreal Engine 5 tech demonstration has wowed all gaming enthusiasts for a valid reason. Game developer Mike Bithell suggests that Unreal 5 could signal a revolutionary moment for video game artists.
Theoretically, an artist can generate a high poly 3D asset and incorporate it directly into a game without needing to manually create different levels of detail versions, or “LOD” models. The engine can automatically adjust models according to the required visual fidelity and game performance.
Another significant feature of Unreal 5 is its Lumen technology, which addresses lighting and could greatly reduce the workload for developers. By utilizing Lumen alongside ray-tracing techniques, 3D game developers can avoid the hassle of pre-establishing ideal lighting conditions for their environments. We can all hope that this becomes a standard practice in the industry. As for Unreal 5, upcoming games leveraging this 3D technology are bound to be spectacular!

3D Innovations in Film

Audiences have long been familiar with films featuring special effects. Nowadays, these effects are largely realized through 3D innovations in filmmaking. Virtually every film incorporates some form of 3D effects, from the addition of imaginary beings to breathtaking explosions and disasters. 3D technology equips filmmakers to portray extraordinary situations with remarkable ease. It also enables the production of scenes that transcend reality – take Avatar, for instance. The technology can transport viewers to the past or the future – whatever you can imagine! Consider the portrayal of dystopian realms; many such films and series (for example, “The Man in the High Castle”) owe their existence to 3D technology.
Today’s scenes exhibit an astonishing level of photorealism. In fact, this realism has advanced to the point that even experts struggle to differentiate between CGI and live-action segments.

Which 3D technologies are utilized in films?

Most are quite similar to those used in video gaming, and it’s no surprise that both sectors aim to craft visual narratives rich in realism. Thus, it’s hardly shocking to again highlight motion tracking technology. Actors don costumes fitted with the same tracking markers employed in video game development. Specialized 3D software processes the collected data and digitally integrates the end product into the scene. The only divergence is that here, the goal is to minimally alter the actor’s shape or to develop a fictional character inspired by their form.

3D Scanning and Photogrammetry are also crucial 3D innovations that support the film industry. These technologies enable the replication and reuse of various objects, structures, and even individuals or animals across different scenes.

Real-time rendering in cinema is yet another significant 3D innovation that empowers directors to initiate “live” projects as soon as production commences. This implies that adjustments to lighting, characters, scenes, camera angles, and more can be made in real-time, with immediate visualization of the results. This greatly reduces the previous reliance on post-rendering. Real-time rendering has its roots in the gaming industry but has become indispensable in movies today. With this 3D innovation, all departments handling CGI effects or animation can collaborate simultaneously.

A noteworthy development is the emergence of AR and VR 3D technologies in film production.

While these technologies were once solely part of science fiction, they are now genuinely transforming the film industry. They have successfully transitioned from mere predictions to tangible reality. For instance, virtual cameras utilize VR technology. In the latter half of the Star Wars trilogy, they are capable of “capturing” digital spacecraft models. This permits fluid camera movements that truly immerse the audience in the experience.

Another excellent case is in the Lion King film. The lions depicted are photorealistic and were filmed using virtual cameras. Notably, a localized network of devices was established, enabling the director and crew to mobilize and film the lions as if they were performing on a physical stage. The outcome is a stunningly realistic first-person viewpoint.

The incorporation of AR & VR also enhances animations. With this technology, 3D artists can sketch or model in three dimensions and navigate around their creations, adding a novel dimension to narrative techniques.

3D Printing in the Development of Sets and Props

In this context, 3D printing technology simplifies the construction of more realistic sets and props. You can essentially create any building, object, or plant for your film set. Utilizing 3D printing can significantly lower the costs associated with producing an entirely CGI set. Given the film industry’s competitive nature and strict timelines, the necessity for cost-effective, yet realistic sets and props is substantial. 3D-printed materials offer a viable solution, which is why numerous filmmakers are embracing this approach. Noteworthy examples include:

The 3D printed suit for Iron Man;
3D printed stormtroopers in Star Wars;
3D printing in animations like the short film “Chase Me,” which resulted in a custom-made and extraordinary universe;
3D printed wardrobe for Black Panther etc.;

3D Printing, AR, and VR have risen to be separate industries of their own.

These three-dimensional technologies have gained such prominence that specialists regard them as independent industries. Presently, studios are busy crafting gaming and cinematic experiences, particularly for virtual reality. The surge in VR gaming is astounding. Unique technologies enable players to immerse themselves in virtual environments and interact with objects in a tangible way. Special sensors are included in devices to simulate touch and sensation. This advancement allows gamers to genuinely feel the virtual items they engage with.

A prime illustration of the evolution and empowerment of gaming through 3D technologies is the Virtuix Omni.

This device is perfectly designed to fit even into compact spaces. The Omni accommodates individuals taller than 6 feet, enabling them to truly enter the 3D expanses of various games, especially 3D VR first-person shooters. Picture grasping a firearm and stepping into a combat zone alongside your team? With the Omni, you can genuinely experience this! Holding a gaming gun lets you visualize the VR weapon you’ll wield in the game. This also acts as your game controller. You can walk, run, crouch, sit, strafe, and jump—all without experiencing motion sickness. Once you don the special sensor-equipped shoes, you’re ready to enter the Omni and start gaming like a seasoned soldier!

Movies made for virtual reality

Regarding the cinematic sector, there’s now a film produced entirely for VR. The short documentary “Zero Point” (a project by Condition One) stands as an immersive endeavor. This film harnesses the full capabilities of the Oculus Rift, being specifically crafted for it. “Zero Point” incorporates a 180-degree video technology that allows viewers to “step into” the film.
Another film that taps into the potential of the Oculus Rift and Gear VR is “Miyubi.” This narrative captures a year in the life of a robot within a family during the 1980s, serving as a Christmas gift for an American child.
The application of VR in films continues to grow and expand. Vive Studios’ “7 Miracles” marks the world’s pioneering feature-length virtual reality film, vividly bringing the Gospel of John to life in splendid 360-degree VR. Shot in Rome and Matera, this 7-part episodic film comprises a total of 70 minutes of rich content.

3D Printing and its diverse applications

3D Printing stands out as one of the 3D technologies being utilized across numerous sectors. It’s extensively applied in manufacturing, architecture, product innovation, and design. Through 3D printing, one can fabricate almost anything—from miniature models to complete houses suitable for habitation.
The technology has advanced to the point where it is even possible to 3D print food! This journey began in 2006 with NASA’s initial research and development, resulting in a pizza that only required baking. Today, extraordinary culinary masterpieces can be created, ranging from sugary replicas of the Palace of Versailles to adorable 3D printed dinosaurs that children adore (spoiler alert: they contain broccoli). The latter exemplifies how 3D printed cuisine can be both visually appealing and nutritious. This technology aids in minimizing food waste, and in the future, we may access 3D printed meals without the need for traditional baking, frying, or cooking.
The future of 3D printing appears bright. A current area of research involves the 3D printing of human organs and body parts, which could alleviate the shortage of donor organs, thereby saving more lives. While no one has yet succeeded in printing a fully functional human organ, researchers are progressing closer to realizing that objective each day.

Architecture, Engineering, and Manufacturing are all tied together and overlap in the use of 3D Technology.

In today’s world, designing a building or product is impossible without 3D technologies. Furthermore, future residents and investors cannot grasp a clear understanding and sensation of the completed project. Every exceptional product, tool, or machine is meticulously crafted in 3D beforehand, with every tiny detail virtually refined to perfection before actual production. This process conserves time, resources, labor, and most critically – funds. Such efficiency is vital in our contemporary world.
3D scanning and 3D printing are frequently utilized in tandem to produce not just models and CGI images but also remarkable final products across various sectors. With the assistance of AR and VR, you can vividly visualize your upcoming home, furniture, decor, vehicles, etc. These technologies guarantee unparalleled quality in the finished product.

3D Technologies in Marketing

Today, virtually no advertisement is devoid of at least a hint of 3D effects. From the branding in the promotion to the CGI character that demonstrates how you can achieve a spotless floor – these are merely illustrations of how 3D technologies are integrated into marketing.
The most triumphant marketing strategies exhibit how to utilize a product or service while addressing a specific challenge you may face. Thanks to 3D technologies, this task has become exceptionally simple. Showcasing a lifelike CGI animation that offers comprehensive guidance is incredibly beneficial for consumers.

Every catalog, whether in print or online, leverages 3D visuals. Imagine you’re selecting a rotary tool for your upcoming DIY endeavor. The visuals you encounter on the e-commerce site or in the physical catalog present 3D models rendered into images. This method eliminates the need to photograph the actual item under perfect lighting and conditions. Simply displaying its 3D rendition is sufficient to capture customer interest. Furthermore, once the 3D model of the tool is available, you can also illustrate its motion, operation, and internal mechanisms.

In the aftermath of the COVID-19 pandemic, numerous businesses had to modify their practices to align with the new landscape of social distancing and remote working. One sector that thrived is video-conferencing and streaming software. 3D technologies provide assistance not only in dynamically changing your background in real-time but also in enhancing communication and overall productivity.

Science & Forensics

Science employs three-dimensional technologies to enhance comprehension of various cases and theories. 3D models and simulations are indispensable for testing conditions and conducting experiments. Any research and development division is fortunate to have preliminary data. This can avert squandering time on ineffective solutions and enable focus on viable options. Moreover, 3D simulations can safeguard lives by eliminating the need for real-world testing of dangerous prototypes or substances.
Forensics leverages 3D technologies to assist investigators in solving crimes and apprehending highly intelligent offenders. The fundamental principle of law states that no one is guilty until proven otherwise. A typical crime scene presents numerous puzzles that require resolution. This is essential to establish what transpired and who is accountable for the crime in question. 3D laser scanning instruments are available to support detectives and their teams to ensure no vital evidence or clues are overlooked. With their assistance, crime scene documentation achieves highly detailed records of evidence. The 3D technology captures millions of data points from a real-world setting, thereby generating a 3D point cloud. The ultimate result is a virtual environment that can be examined from multiple angles and in depth. It includes realistic and exceptionally precise 3D computer-generated models.

3D Innovations are truly enabling various sectors!

In this article, you learned how and where 3D innovations are applied. You uncovered what lies ahead and what you can anticipate.
What are your opinions on 3D innovations? Which ones have you experienced or plan to experience? Share your insights and inquiries with us and allow our expert team to manage your 3D requirements!

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